{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Portfólio de Soluções | Varejo de Energia | Recorde de migrações para o mercado livre de energia","text":"Mais de 70% das novas unidades consumidoras do MLE são pequenas e médias empresas , aponta CCEE","links":[{"name":"Portfólio de Soluções | Varejo de Energia | Recorde de migrações para o mercado livre de energia","value":"https://www.shell.com.br/shellenergy/insights-de-energia/recorde-de-migracoes-mercado-livre.html"}],"image":{"src":"https://www.shell.com.br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/_jcr_content/root/metadata.shellimg.jpeg/1730159961293/the-skyline-of-sao-paulo-in-a-panoramic-view-at-dusk.jpeg","alt":"O horizonte de São Paulo em uma vista panorâmica no entardecer, mostrando uma concentração de prédios comerciais e a icônica ponte estaiada 'Ponte Octavio Frias de Oliveira'","width":3938,"height":1722}},"id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.com.br/_jcr_content/root/header/inherited.model.json","id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Página inicial","value":"https://www.shell.com.br/"},{"name":"Shell Energy","value":"https://www.shell.com.br/shellenergy.html"},{"name":"Insights de Energia","value":"https://www.shell.com.br/shellenergy/insights-de-energia.html"},{"name":"Portfólio de Soluções | Varejo de Energia | Recorde de migrações para o mercado livre de energia","value":"https://www.shell.com.br/shellenergy/insights-de-energia/recorde-de-migracoes-mercado-livre.html"}]},"id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeader","color":"inherited","model":{"title":"Mercado Livre de Energia registra recorde de migrações após abertura para consumidores empresariais","text":"\u003Cp\u003EAté o segundo semestre de 2024, o ambiente de contratação registrou crescimento de 40,2% em relação à adesão total do ano anterior , segundo CCEE\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n","image":{"src":"https://www.shell.com.br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/_jcr_content/root/main/section/page_header_copy.shellimg.jpeg/1730159992436/the-skyline-of-sao-paulo-in-a-panoramic-view-at-dusk.jpeg","alt":"O horizonte de São Paulo em uma vista panorâmica no entardecer, mostrando uma concentração de prédios comerciais e a icônica ponte estaiada 'Ponte Octavio Frias de Oliveira'","width":3997,"height":1750}},"id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/main/section/page_header_copy"},{"organism":"PromoSimple.Text","id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/main/section/text","model":{"text":"\u003Cp\u003EA abertura do Ambiente de Contratação Livre (ACL) brasileiro para consumidores de média tensão (Grupo A) em janeiro de 2024 representou um marco significativo no setor energético do país, permitindo um mercado mais competitivo e flexível. A mudança também contribuiu para a diversificação da matriz energética e o incentivo a investimentos em tecnologias mais limpas.\u003C/p\u003E\n\u003Cp\u003EO Mercado Livre de Energia (MLE) permite que os consumidores escolham ofertas com melhor custo-benefício e contratos de valores fixos. Além disso, oferece flexibilidade contratual em duração, preço e fontes de energia, opções de fontes renováveis para cumprir metas de descarbonização e a oportunidade de fortalecer a reputação corporativa ao demonstrar compromisso com a sustentabilidade.\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/main/section/text_385316456","model":{"title":"Recorde histórico de migrações","text":"\u003Cp\u003E\u003Cspan style=\"font-weight: normal;\"\u003EAté setembro de 2024, a Câmara de Comercialização de Energia Elétrica (CCEE) registrou 54.020 unidades consumidoras no ACL, um crescimento de 40,2% em relação à adesão total de 38.531 unidades registradas até dezembro de 2023. Entre janeiro e agosto do mesmo ano, por exemplo, 16.010 novos consumidores aderiram ao ambiente de contratação, mantendo o fluxo recorde.\u003C/span\u003E\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\r\n\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/main/section/text_1011835788","model":{"title":"Principais destaques"}},{"organism":"Container.List","children":[{"organism":"ListItem","color":"inherited","colspan":6,"id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/main/section/list_copy/list_item","model":{"title":"2.533","text":"\u003Cp\u003E\u003Cb\u003Enovos consumidores\u003C/b\u003E \u003Cb\u003Eaderiram ao ACL apenas em\u003C/b\u003E \u003Cb\u003Eagosto\u003C/b\u003E, volume três vezes maior do que o verificado no mesmo mês de 2023\u003Csup\u003E1\u003C/sup\u003E\u003C/p\u003E\r\n","image":{"src":"https://www.shell.com.br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/_jcr_content/root/main/section/list_copy/list_item.shellimg.png/1730238182278/artboard-4.png","width":3840,"height":3840}}},{"organism":"ListItem","color":"inherited","colspan":6,"id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/main/section/list_copy/list_item_copy_1758571002","model":{"title":"72,6%","text":"\u003Cp\u003Edos novos entrantes no ambiente livre são \u003Cb\u003Epequenas e médias empresas\u003C/b\u003E, como padarias, supermercados, farmácias e escritórios\u003Csup\u003E1\u003C/sup\u003E\u003C/p\u003E\r\n","image":{"src":"https://www.shell.com.br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/_jcr_content/root/main/section/list_copy/list_item_copy_1758571002.shellimg.png/1730238222872/artboard-3.png","width":3840,"height":3840}}},{"organism":"ListItem","color":"inherited","colspan":6,"id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/main/section/list_copy/list_item_copy_17585","model":{"title":"92%","text":"\u003Cp\u003Ede toda a eletricidade consumida pelo \u003Cb\u003Esetor industrial\u003C/b\u003E brasileiro é comprada no mercado livre de energia\u003Csup\u003E2\u003C/sup\u003E\u003C/p\u003E\r\n","image":{"src":"https://www.shell.com.br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/_jcr_content/root/main/section/list_copy/list_item_copy_17585.shellimg.png/1730238260413/artboard-2.png","width":3840,"height":3840}}},{"organism":"ListItem","color":"inherited","colspan":6,"colstart":7,"id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/main/section/list_copy/list_item_copy_17585_1040401141","model":{"title":"39%","text":"\u003Cp\u003Ede toda a eletricidade consumida pelo \u003Cb\u003Esetor de comércio\u003C/b\u003E brasileiro é comprada no mercado livre de energia\u003Csup\u003E2\u003C/sup\u003E\u003C/p\u003E\r\n","image":{"src":"https://www.shell.com.br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/_jcr_content/root/main/section/list_copy/list_item_copy_17585_1040401141.shellimg.png/1730238298887/artboard-1.png","width":3840,"height":3840}}}],"id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/main/section/list_copy","model":{}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/main/section/text_480703971","model":{"title":"A sua empresa também pode aproveitar os benefícios do mercado livre","text":"\u003Cp\u003EApenas em 2023, o mercado livre gerou um recorde anual de R$ 48 bilhões de economia com custos de energia elétrica, conforme dados da Associação Brasileira de Comercializadores de Energia Elétrica (Abraceel). Aliadas a \u003Cstrong\u003E\u003Ca href=\"https://www.shell.com.br/shellenergy/insights-de-energia/beneficios-do-mercado-livre-para-empresas.html\"\u003Eoutros benefícios da modalidade\u003C/a\u003E\u003Cspan style=\"font-size: 0.8125rem; font-weight: normal;\"\u003E,\u003C/span\u003E\u003C/strong\u003E\u003Cspan style=\"font-size: 0.8125rem; font-weight: normal;\"\u003E a previsibilidade orçamentária e a possibilidade de escolha por fontes de energia renováveis incentivadas têm influenciado a escolha de consumidores empresariais de energia elétrica a aderirem ao ACL.\u003C/span\u003E\u003Cbr\u003E\n\u003C/p\u003E\n\u003Cp\u003EA Abraceel revelou ainda que, até julho deste ano, 31.430 empresas já haviam informado às distribuidoras sobre suas respectivas migrações para o mercado livre de energia entre 2024 e 2025. Do total, 29.909 unidades consumidoras (95%) são empresas de menor porte, com demanda menor de 500 kW. A expectativa é de que, em média, nos próximos meses, mais de 2.500 consumidores de energia realizem a migração para o mercado livre de energia mensalmente.\u003C/p\u003E\n\u003Cp\u003EO seu negócio também pode fazer parte do grupo de milhares de consumidores empresariais de energia elétrica que já estão aproveitando as vantagens do ACL. Conte com as ofertas da Shell Energy, entregues pela Prime Energy, e garanta a expertise necessária, credibilidade e confiança para apoiar a migração da sua empresa para o Mercado Livre.\u003C/p\u003E\n"}},{"organism":"CallToAction","color":"brand2","id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/main/section/call_to_action_copy","model":{"links":[{"name":"Saiba como podemos te ajudar","value":"https://www.shell.com.br/shellenergy/porque-shell-energy/fale-conosco.html"}]}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/main/section/text_1507844045","model":{"title":"Referências:","text":"\u003Col\u003E\r\n\u003Cli\u003ECâmara de Comercialização de Energia Elétrica (CCEE)\u003C/li\u003E\r\n\u003Cli\u003EAssociação Brasileira de Comercializadores de Energia Elétrica (Abraceel)\u003C/li\u003E\r\n\u003C/ol\u003E\r\n"}}],"id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/main/section","model":{}},{"organism":"Container.Section","color":"brand1-subtle","children":[{"organism":"PromoCard","color":"brand1","colspan":6,"id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/main/section_1006799261_c/promo_copy_copy","model":{"title":"Diversificação da Matriz Energética","text":"\u003Cp\u003EComo ela será essencial para o Brasil e o mundo suprir a demanda por energia, ter uma economia de baixo carbono e honrar seus compromissos com os tratados de redução de emissão de CO\u003Csub\u003E2\u003C/sub\u003E\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n","links":[{"value":"https://www.shell.com.br/shellenergy/insights-de-energia/diversificacao-da-matriz-energetica.html"}],"image":{"src":"https://www.shell.com.br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/_jcr_content/root/main/section_1006799261_c/promo_copy_copy.shellimg.jpeg/1706183638712/silicon-ranch-solar-farm-tennessee-1.jpeg","alt":"Placa solar ao ar livre, com sol ao fundo","width":4856,"height":2732}}},{"organism":"PromoCard","color":"brand1","colspan":6,"id":"/content/shell/countries/brazil/pt_br/shell-energy/energy-insights/free-energy-market-registers-record-number-of-migrations-after-opening-to-business-consumers/jcr_content/root/main/section_1006799261_c/promo_copy_702901443","model":{"title":"Os bons ventos do Brasil","text":"\u003Cp\u003EAssim como a energia solar, a energia eólica lidera a expansão das 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